New brand for Scotland

Scottish Natural Heritage (SNH) has changed its name to NatureScot as of 24 August 2020.

The NatureScot brand aims to position the organisation at the forefront of the Scottish Government’s biodiversity policy and ensure that the focus is on ‘nature’.

NatureScot’s purpose and goal

NatureScot is Scotland’s nature agency with 30 years’ experience advising the Scottish Government. It works to enhance Scotland’s natural environment and inspire the people of Scotland to care more about it. It will be indispensable to Scotland’s ‘green recovery’ from Covid-19, stimulating a revival that secures resilience through a nature-rich future for Scotland and an effective response to the climate emergency. This means that by 2030, Scotland will be recognised as a world leader in looking after and enhancing nature.

NatureScot believes that a nature-rich future, where everyone is involved, will make us all happier, healthier, wealthier and more equal. That means that as Scotland recovers from Covid-19, its natural world will be at the heart of the nation’s well-being.  NatureScot’s response will focus on connecting people and nature, and tackling biodiversity loss and the climate emergency with large and small scale nature-based solutions. Working in partnership, these solutions must be bold, innovative, for everyone, built on sound science, entirely ethical and drivers of green economic growth.

Find out more on the NatureScot website

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