A new campaign has launched to save our rainforests through our power as consumers
A new awareness and fundraising campaign that aims to use social media to change the shopping
habits of UK consumers has recently launched.
Background
Rainforests are precious and are vanishing fast. They contain half the world’s wildlife and represent home for many people. Vital for creating oxygen and absorbing more carbon dioxide then the entire world transport system produces, they also control global weather patterns and contain the ingredients to cure disease. Rainforests help earth function as a complete ecosystem.
If the current rate of deforestation continues, in 49 years time there will be none left. Join Jungle Fever and celebrate International Year of the Forest by understanding our role in conserving them.
Many people are unaware that by buying everyday products containing unsustainable palm oil and soy, they are contributing to the annual destruction of 28 million acres of rainforest.
Jungle Fever*
Jungle Fever is asking everybody to sign a pledge via Facebook to avoid products that are contributing to the destruction of our beautiful rainforests. These include any foods from margarine and bread to cereal and pizza, containing unsustainable soy or palm oil and wood and paper products that don’t come from responsibly managed forests. Download the Jungle Fever Forest Friendly Shopping Tips and PDF downloadable list for more information.
Jungle Fever is a ‘win win’ campaign because eating fresh seasonal food is great for UK farms, your health and our world’s magnificent rainforests.
Fundraising
The Campaign is in partnership with four world rainforest charities and one UK forest conservation project, working at the cutting edge of conservation: Rainforest Concern, Cool Earth, the Zoological Society of London (ZSL), Size of Wales, the Forestry Commission’s National Pinetum at Bedgebury, Kent.
You can support these organisations by donating here so they can continue to protect vulnerable forests.
- Fun Fundraising Tools
A rumble in the Jungle quiz pack is available when pledging £10 to the campaign. It’s full of entertaining, educational questions covering the culture, science and wonder of trees. For schools, pubs, families, work place and community groups.
*Jungle Fever is a Cool it Schools campaign and learning programme.
Cool it Schools is a free global environmental project for young people, providing them with an online showcase to display art, films and writing. Also projects, competitions and information on environmental issues, including climate change, biodiversity and deforestation.
For a full list of campaign events visit the website
Further information
Jane Langley
Director Cool it Schools
020 7738 7267
junglefever@btconnect.com